Technology
Being a good direct response partner requires us to be reliable, accurate and insightful. Over the years we have invested heavily in technology and systems - and in the professionals required to make the most them. Our technology objectives are simple: a) to provide fail-safe systems that allow us to provide consistent service to our clients; and b) to utilize our technology to effectively manage data and provide useful and timely consumer and campaign insights.
We make use of advanced technology - including interaction management software especially designed for direct response, with intelligent features like priority- and skill-based routing. These tools help our salespeople boost close rates, minimize hold time and abandonment, and maximize the profitability of your promotions. We also utilize advanced telephony features to provide dynamic overflow to partner call centers during unexpected volume spikes, keeping abandonment in check and helping our clients to maximize returns.
To safeguard your data and ensure campaign continuity, we've invested heavily in security, redundancy, and fail-safe protection. We utilize data encryption for file transfers and maintain a robust Cisco firewall. Each server has a redundant power source plus a backup server in the wings. Great Falls Marketing is protected by full generator backup. Disaster Recovery plans allow us to re-route all calls to partner call centers in the event of a local disaster.